Before integrating a standalone builder, Email Specialists utilized the out of the box Salesforce Pardot email builder. However, the team experienced limitations, inefficiencies and found it cumbersome. Creating content within Pardot became a time sink and detracted away from deploying impactful content.
I recognized there was a solution to improve process and increase efficiency. My goal was to provide a business case to advocate and acquire a user-friendly and robust tool to enhance email capabilities and streamline time management.
Increase in:
Efficiency
Responsiveness
Flexibility
Customizability
Impactful content