Implementing an e-mail template builder

Challenge

Before integrating a standalone builder, Email Specialists utilized the out of the box Salesforce Pardot email builder. However, the team experienced limitations, inefficiencies and found it cumbersome. Creating content within Pardot became a time sink and detracted away from deploying impactful content.

Goal

I recognized there was a solution to improve process and increase efficiency. My goal was to provide a business case to advocate and acquire a user-friendly and robust tool to enhance email capabilities and streamline time management.

Since integrating Stripo, Email Specialists have reduced email creation time in half while elevating the reading experience for customers.

Results

Increase in:

  • Efficiency

  • Responsiveness

  • Flexibility

  • Customizability

  • Impactful content

Shannon Wong

shannonelizabeth9@gmail.com